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AI Advertising
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Welcome
Your Voice, Your Course
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Pre-Prep
Book Recommendations
Feedback & Support
Curious Refuge Resources
Connect with Others (World Map & Events)
Earn a Certification
Week 1
Welcome to AI Advertising
How AI is Changing Advertising
The Power of Storytelling
A Note on Subscriptions
A Brief Overview of AI Tools for Advertising
AI Tools Page
Estimating Your Project Costs
The Beauty of Spec Projects: Adidas Ad Demo
Bonus: Meet Your Instructor
Marketing Terms PDF
Marketing Strategy 101
Building an AI Marketing Funnel
Bonus Audience Profile Doc
A Quick Quiz
Legal Considerations
Creating Custom GPTs
Custom Marketing & Advertising GPTs to Try
Gathering Inspiration for Projects
How to Create a Moodboard
Using Behance for Inspiration
Before Our Mid-Journey
How to Set Up Midjourney
Midjourney 101
Consistency in Midjourney
Brand-Ready AI: Tools for Visual Consistency
Upscaling Tools
Copywriting 101
Copywriting for Advertising
Great Copywriting Books to Read
Designing a Logo with AI
Graphic Design using AI
Graphic Design Tips & Tricks + Typography
Canva Bonus Lesson
Serif Sherlock (Becoming a Font Detective with AI)
Creating Still Ads (Full Walkthrough)
Bonus on Color
Bonus on Layout
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Week 1 Assignment
Week 2
Welcome to Week 2
Real Image or Fake Image
Branding 101
Awesome Branding Examples
AI for Branding
Free Branding Guideline Templates
Creating Mockups Using AI
Using AI for Illustration (Vectors)
Changing Type with AI
How to Think About Color
Test Your Color Knowledge
Creating Pitch Decks
Simple Video Creation Using AI
Product Placement (with Pika Labs)
Break Time: Funniest Advertisements of All Time
Social Content: Ideas & Research
Social Content: Images
Social Media Resolution Resources
Social Content: Description & Distribution
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Week 2 Assignment
Week 3
Welcome to Week 3
A Breakdown of the Tesla Spec Ad
How AI Video Projects are Different from Traditional Video Projects
AI Video Pipeline
Text-to-Video
Image to Video Workflows
Image to Video Workflow with Minimax
Consistent Character Clothing (Kling)
Character Movement (Kling)
Character Lip Sync (Runway Act One)
Using Google Flow for Ads
Scene Consistency
Video to Video
Tips for Getting Maximum Quality from AI Videos
Sora: Generating Shots for Ads
Test Your AI Video Tool Knowledge
Creating Viral Micro-Content for Your Brand (Pika)
Break Time: Creative AI Inspiration
Simple VFX for Advertising (Rotoscoping)
AI Motion Design
Sound Design & Music with AI
Relight with Magnific
Putting it All Together
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Week 3 Assignment
Week 4
Welcome to Week 4
The Anatomy of Great Campaigns
Setting Goals for Campaigns
A/B Testing with AI
How to Create a Killer Portfolio
Awesome Portfolio Examples
How to Land More Clients with AI
How to Negotiate Your Rates with AI
The Power of Consistency
How to Consistently Grow a Following
Tips for Sharing Your Projects
Creating Case-Studies
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Week 4 Assignment
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Post-Course Survey
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Marketing Strategy 101
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