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AI Advertising
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Welcome
Your Voice, Your Course
Join the Discord
Pre-Prep
Book Recommendations
Feedback & Support
Curious Refuge Resources
Connect with Others (World Map & Events)
Earn a Certification
Week 1
Welcome to AI Advertising
How AI is Changing Advertising
The Power of Storytelling
A Note on Subscriptions
A Brief Overview of AI Tools for Advertising
AI Tools Page
A Quick AI Workflow
Estimating Your Project Costs
The Beauty of Spec Projects: Adidas Ad Demo
Bonus: Meet Your Instructor
Marketing Terms PDF
Marketing Strategy 101
Building an AI Marketing Funnel
Bonus Audience Profile Doc
A Quick Quiz
Legal Considerations
Creating Custom GPTs
Custom Marketing & Advertising GPTs to Try
Gathering Inspiration for Projects
Consistent Product Workflow Timeline
How to Set Up Midjourney
Image Generation 101 (Midjourney & Aggregators)
Brand-Ready AI: Tools for Visual Consistency (Freepik & Nano Banana)
Upscaling Tools
A Deeper Dive into Aggregators (Freepik)
Copywriting 101
Copywriting for Advertising
Great Copywriting Books to Read
Designing a Logo with AI
Graphic Design using AI
Graphic Design Tips & Tricks + Typography
Canva Bonus Lesson
Serif Sherlock (Becoming a Font Detective with AI)
Bonus on Color
Bonus on Layout
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Week 1 Assignment
Week 2
Welcome to Week 2
Real Image or Fake Image
Branding 101
Awesome Branding Examples
AI for Branding
Free Branding Guideline Templates
Creating Mockups Using AI
Using AI for Illustration (Vectors)
Changing Type with AI
How to Think About Color
Test Your Color Knowledge
Creating Pitch Decks
Simple Video Creation Using AI
Social Content: Ideas & Research
Social Content: Images
How to Go Viral Without the AI Cringe (with Sora 2)
Social Media Resolution Resources
Social Content: Description & Distribution
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Week 2 Assignment
Week 3
Welcome to Week 3
How AI Video Projects are Different from Traditional Video Projects
Image to Video Workflows
Directing AI Advertising Characters & Products
Lip Syncing Audio & Driving Performance
Using Google Flow for Ads
Character Consistency Workflow
Character Consistency
Tips for Getting Maximum Quality from AI Videos
Relight with Magnific
Break Time: Creative AI Inspiration
Simple VFX for Advertising (Rotoscoping)
Sound Effects & Music for Ads
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Test Your AI Video Tool Knowledge
Week 3 Assignment
Week 4
Welcome to Week 4
Creating A Commercial
The Anatomy of Great Campaigns
Setting Goals for Campaigns
A/B Testing with AI
How to Create a Killer Portfolio
Awesome Portfolio Examples
How to Land More Clients with AI
How to Negotiate Your Rates with AI
The Power of Consistency
How to Consistently Grow a Following
Tips for Sharing Your Projects
Week 4 Assignment
Claim Your Certificate
Make it LinkedIn Official
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Consistent Product Workflow Timeline
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