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Publicis AI Advertising V2
Section 1: Start Here!
Welcome
Your Voice, Your Course
Pre-Prep
Feedback & Support
Curious Refuge Resources
Earn a Certification
Section 2: Welcome + Landscape + Tools Overview
Welcome to AI Advertising
How AI is Changing Advertising
The Power of Storytelling
A Note on Subscriptions
A Brief Overview of AI Tools for Advertising
AI Tools Page
Section 3: Workflow + Costs + Strategy Foundations
A Quick AI Workflow
Estimating Your Project Costs
The Beauty of Spec Projects: Adidas Ad Demo
Bonus: Meet Your Instructor
Marketing Terms PDF
Marketing Strategy 101
Building an AI Marketing Funnel
Bonus Audience Profile Doc
A Quick Quiz
Legal Considerations
Serif Sherlock (Becoming a Font Detective with AI)
Section 4: Custom GPTs + Creative Research Systems
Creating Custom GPTs
Custom Marketing & Advertising GPTs to Try
Gathering Inspiration for Projects
Consistent Product Workflow Timeline
Section 5: Image Gen Setup + Brand Consistency Stack
How to Set Up Midjourney
Image Generation 101 (Midjourney & Aggregators)
Brand-Ready AI: Tools for Visual Consistency (Freepik & Nano Banana)
Upscaling Tools
A Deeper Dive into Aggregators (Freepik)
Section 6: Copy + Design Toolkit
Copywriting 101
Copywriting for Advertising
Great Copywriting Books to Read
Designing a Logo with AI
Graphic Design using AI
Graphic Design Tips & Tricks + Typography
Canva Bonus Lesson
Bonus on Color
Bonus on Layout
Section 7: Branding Systems + Visual Iteration
Real Image or Fake Image
Branding 101
Awesome Branding Examples
AI for Branding
Free Branding Guideline Templates
Creating Mockups Using AI
Using AI for Illustration (Vectors)
Changing Type with AI
Section 8: Color + Decks + Social Content Engine
How to Think About Color
Test Your Color Knowledge
Creating Pitch Decks
Simple Video Creation Using AI
Social Content: Ideas & Research
Social Content: Images
How to Go Viral Without the AI Cringe (with Sora 2)
Social Media Resolution Resources
Social Content: Description & Distribution
Section 9: Spec Breakdown → Core Video Workflows
A Breakdown of the Tesla Spec Ad
How AI Video Projects are Different from Traditional Video Projects
Image to Video Workflows
Directing AI Advertising Characters & Products
Lip Syncing Audio & Driving Performance
Using Google Flow for Ads
Section 10: Consistency + Quality + Finishing
Character Consistency Workflow
Character Consistency
Tips for Getting Maximum Quality from AI Videos
Relight with Magnific
Break Time: Creative AI Inspiration
Simple VFX for Advertising (Rotoscoping)
Sound Effects & Music for Ads
Test Your AI Video Tool Knowledge
Section 11: Campaign Building + Testing + Sharing
The Anatomy of Great Campaigns
Setting Goals for Campaigns
A/B Testing with AI
Tips for Sharing Your Projects
Section 12: Portfolio + Growth + Wrap
How to Create a Killer Portfolio
Awesome Portfolio Examples
How to Land More Clients with AI
The Power of Consistency
How to Consistently Grow a Following
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